YOU PICK

Tools

Figma

Team

Haley Meyer
UX / UI Designer

Project Goal

Depending on a person’s relationship status, whether it be newly dating or married, the favorite “Friday night dinner spot” or the monthly movie night complete with buttery popcorn can grow old. The issue after meeting on a dating application or falling into the daily routine of marriage is that it becomes hard to think of new adventures to go on together. You Pick streamlines the confusion that is normally found when figuring out a plan for a date night, and will create more opportunities to spark creativity among couples.

Competitive Analysis

In my competitive analysis, I looked for location based search patterns within Zillow and All Trails. I also analyzed the applications for their horizontal navigation bar interactions located at the bottom of the screen to look for similarities of where to place home, profile, and collections interactions.

The most important takeaway came from Airbnb, where I was able to gather similar patterns from their “I’m flexible” format. By distilling information down into questions, this allows the application to gather from the user the type of experience they want out of their date night. This reinforced the concept of a straightforward distillation of information even when the user might not fully know what they want.

Site Map and User Flow

Wireframes

Upon completing the site map and user flow, the key element so that the user could land at the final result came from a need to break down what the user did or did not want out of their date night.

By asking a series of questions, the application could gather more information from the user. In the end, they could land at their final desired date night that provided location specific details.

I created low-fidelity wireframe sketches to better understand the interactions between the user flows.

Wireframe and Prototype

Moderator Guide and User Testing

I created a moderator guide that allowed me to follow a consistent interviewing process, ensuring that moderator questions were not too leading. With this guide I conducted 3 interviews, recording video via Zoom and then scribing my results in Figjam.

After concluding the interviews, the participants had a plethora of overlapping conclusions, including:

Keep questions to a minimum... “anything more than like 6 questions is too much... like an in depth dating profile”
Some questions need to be more specific...“showing the exact price to match what was asked in the questions ($-$$$) would be helpful. What is $ to me could be $$$ to someone else”
General dislike for the color palette chosen..."Dislike background color.... possibly something more “romantic” or “softer”

Accessibility

The You Pick application is designed to be accessible and usable for all. I designed the accessibility to meet AA and AAA standards. All crucial portions of the application that require navigation and text visibility were amended for required font size to meet the strictest of accessibility standards which are seen in the style guide.

Prototype

FIGMA FILE STRUCTURE AND COMPONENT LIBRARY

Solution

The application reduces the amount of options typically found in an online search by providing a simple, straightforward design. It allows users to funnel down their date preferences with questions that ask what they want out of their date night, or allowing a random selection based on location and popularity to generate ideas.

What I Learned...

This was my first major project I worked on from start to finish. A lot of work went into creating the best user experience that could be replicated on different devices and as changes were made. It gave me a deep knowledge of not only putting together a beautiful design, but also creating a functional design through the rigorous peer review process completed during my mentorship. Although a great design is never perfect, I believe that this was a great opportunity to learn new programs.